What is Marketing in Simple Words?
To simply define marketing, it’s the use of different tactics and methods, in order to either deliver a message, or persuade consumers into making a purchase. At its root, it’s simply creating value for something. This how-to guide will ready you with everything that is needed in order to begin thinking about the type of marketing you’d like to pursue, the method of its delivery, and the strategy behind it. We will explain the basics of marketing and give clear examples that are used in real-life practices. We’ll cover defining your goal, the target audience, types of advertising, the presentation of your idea, and the strategy to wrap it all together into one.
1. Defining Your Marketing Goal
When deciding how to market a product or idea, your first question will always be “what are the results that I would like to achieve?” Are you trying to raise awareness? Make people’s lives easier? Or simply sell a lot of something? This is key not only to make your objectives clear, but to understand the marketing setting that you’re entering. This may seem like a simple step, but it’ll be the first stop on your roadmap to success and will make your job easier as a whole.
2. Defining Your Target Audience
After your goal is defined, you must define your target audience. Which demographic does your product resonate with? The two key aspects are gender and age. For example, Women will generally respond better to beauty and makeup products, while adults as a whole will better respond to automobiles & insurance. Your marketing should be directed towards the people who will most likely appreciate your product or idea.
3. What are the Types of Advertising
Your marketing campaigns will always do better using different advertising methods than others. For example, if you’re focused on a physical product, a key visual is incredibly important and goes a long way in convincing consumers. When a consumer has an image attached to the name, it’s not only more powerful, but more memorable. If your campaign doesn’t have a physical product, a visual will often not be necessary.
An example of this would be if you’re hired to promote a musical artist or song. Getting airtime on a radio station or playing a short clip of the artist/song would go much further than a visual of the artist, because the visual doesn’t tell the listeners if they’ll like the song, only listening to it will give them an idea. To summarize, the purpose must match the type of advertising being done.
4. Presenting Your Idea
How do you want consumers to view your product? And what do you want them to think when they see your marketing campaign? These two questions make up the most essential parts of the entire method of presentation used. Why should someone be convinced by your ad? If a product is an aid, then emphasize how this product will make the buyer’s life easier or more efficient. If the product is something new, emphasize not only the new features, but how they differ and are better from older ones. Don’t simply list your advantages, explain why and how these advantages work.
Another key aspect to presenting your idea, actually affects the viewer on a subconscious level, and that idea is color. Pair your product/idea with the right colors, red is for something intense or to get the metabolism going, so consumable foods & drinks have always done well when the ads are in red. Blue is calming and trustworthy, so it pairs well with technology, but would not pair well with food, because blue calms the metabolism, making the viewers not feel hungry. Other colors will also fair well depending on the products; green for nature or money, black for sophistication and professionalism, pink for femininity. The color choice correlates your idea/product with a feeling before the consumer even has the full details.
5. Strategy, & Before You Begin
Every great & successful strategy comes with an outlined plan, & marketing is no different. Think about the aforementioned concepts and how your campaign can both include and capitalize on them. These strategies are not inherent, they’re learned and cultivated from experience and knowledge. With each different marketing campaign, think back on previous marketing campaigns, or research campaigns in the same field; what worked? and what failed? The failures are just as important as the successful aspects because they teach what went wrong, and what shouldn’t be repeated.
At the end of the day, an experienced and well research marketing campaign trumps all.
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